Digital Marketing for Home Services Businesses

Digital Marketing for Home Services Businesses

Website Design

Grow Your Business Through Your Website

Optimize your website for conversions with ServMark Digital Agency award-winning website design, website development, and website speed optimization.

Enabling Your Home Services & Remodeling Contractor Business Success Via Web Design

Innovative and Creative Turn Clicks into Customers Web Design by ServMark Digital

Innovative & Creative Web Design for Home Services & Remodeling Contractors.

We start with a strong process based on a user-centric design approach that follows best practices that is backed by 20+ years of experience and online marketing data.

We Deliver:

Diligence – We evaluate, tweak, and make sure your website is operating at the highest levels.

Innovation – We research modern technologies and how they can help our clients.

Results – We listen to our clients, understand them, and produce what they want.

The Importance of Cutting-Edge Web Design for Home Services

In the digital marketing world, potential clients generate from online searches. Google reports that over 6 billion searchers pass through its search engine daily. Many of these searchers are prospects looking for services your business offers. Given the high level of competition, you cannot afford to miss out on the opportunity to convert these prospects into customers.

It takes a prospect just 3 seconds to judge your business by looking at your website. If you don’t have a website, if yours is outdated, or if your website does not immediately grab the prospect’s attention, he or she will move on to one of your competitors. To convert prospects, it is crucial that when they arrive at your website, is well-designed and optimized for conversions.

This is where ServMark Digital Agency comes in…

Our certified and experienced web designers build customized, innovative, WordPress website that increase leads, grab your prospects’ attention, and convert them into new customers.

Web Design by ServMark Digital



According to an EPiServer survey, 92% of consumers visit a brand’s website with numerous objectives other than purchasing; research, comparative shopping, and business reviews are examples of these. We design, redesign, and develop mobile-friendly websites with SEO and consumers in mind. The best website in the world will not be a success if it does not get traffic or visitors. We create aesthetically pleasing websites that rank high on search engines, captivate your prospects, increase leads, and convert visitors into new customers.

Wordpress Web Design by ServMark Digital

WordPress Design

WordPress powers 43% of all websites on the internet, which is why our team builds websites primarily in WordPress. WordPress is SEO friendly; this means Google and other search engines love it. Therefore, sites built with WordPress tend to rank higher on search engines, boost traffic, lead generation, and help close sales.

Responsive Web Design by ServMark Digital

Responsive Design

In today’s “mobile-first” world, we make sure our website designs respond to users’ behavior based on their screen size, platform, and orientation. We design websites that adjust for different mobile phone, tablet, and laptop/desktop experiences. Our responsive web designs help your website rank higher on search engines, get more traffic, and reach new consumers.

UX UI User Experience Web Design by ServMark Digital

UI/UX Rich Design

Our UI/UX experience design considers all the different elements that shape the user experience. We employ intuitive navigation with visual clues that make your website engaging to visitors with valuable, easy to find information of interest. A superb UX design can boost website conversion rates up to 400%, adding new customers and revenue for your business.

Turn Clicks Into Customers for yOur Home Services BUsiness

The look and feel of your website is the first chance potential customers have at a lasting impression of your business. It takes 0.05 seconds for users to create an opinion about your website. 

That is why it is essential your website resonates with your specific geographic and demographic audience, builds trust and confidence in your services, maximizes the user experience, and reflects your unique branding.

We thoroughly research, plan, design, build, test, and manage innovative websites that work and look great, increase search engine rankings, and bring in more qualified mobile and desktop traffic that converts into leads and customers. 

Your business deserves a professional high-performance website that is appealing to your audience, so they feel compelled to purchase your service offerings.

Turn Clicks into Customers with Web Design by ServMark Digital
Turn Clicks into Customers with Web Design by ServMark Digital

Creative and Quality Design

The design of your website means color scheme, layout, font size, organization, and other considerations. It must look good, but also be practical and user friendly.

Thorough Consultation – We make it a priority to learn about your needs, likes, dislikes, and any ideas you have for the website before we craft a blueprint for development.

Capturing the Vision – After the initial consultation, we create several unique design concepts that provide different variations of the look and feel.

Conversion Consideration – We build professional websites that engage people. We incorporate clear paths for visitors to take to ensure they have a wonderful experience and convert into customers.

Web Design Optimized For SEO Success

Search engines need to navigate and index your site appropriately. Your website’s design could affect search engine optimization (SEO) and your online presence.

Strong Website Architecture – We make sure your website is SEO optimized, easy to navigate and understand. This allows search engines to fully index it correctly.

Content Creation – Content is the most important aspect of your website especially for ranking purposes. We make sure your website has easy to read, formatted correctly, high quality, unique content that is engaging to visitors.

Speed and Bounce Rates – – Positive user experience is a major metric Google looks at when ranking a website. Ensuring load time of your website is fast and bounce rates are low is a priority in our website designs.

Turn Clicks into Customers with Web Design by ServMark Digital
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Mobile Responsive Web Design

Internet users spend much of their online time on mobile devices, or 155 minutes per day to be more precise. Businesses, therefore, need to make their websites mobile-friendly to attract more visitors. If this is not enough to convince you of the importance of a mobile-friendly website, consider the stats:

Web Design Statistics

No matter what your business focuses on, you can be sure that a good percentage of your website traffic will come from mobile users. In fact, 58% of all internet traffic comes from mobile devices.


94% of users create their first impression of a website based on web design alone.


86% of web designers said that crowded web design was the most common mistake by small businesses.


59% of people prefer browsing ‘beautiful and well-designed’ sites than basic ones.


Website visitors spend 81% of their time viewing the first three screenfuls of information.

Keys to Professional Home Services Web Design

A website truly excels when it has exceptional design that feeds into functionality, user experience, and complements its content with high search engine rankings and a lot of visitors who convert into customers.

Strong Visual Style

A strong visual style forms the foundation for a quality website. People make immediate judgments about the credibility of your business when they see your website. Your web design must visually capture your target audience’s attention and entices them to explore your service offerings.

Optimized Content

Our quality web design ensures your site has captivating, concise, well-written content targeted to your audience. Is well organized with clear calls to action (CTAs), applies best practices in terms of search engine optimization (SEO) and created with clear objectives. Exceptional website content enhances search engine traffic and leads to a higher number of visitors and conversions.

Conversion Rates

Your website is the primary tool for the growth of your business. We aim to retain the interest of your audience on every page. Conversion rates increase when visitors spend more time on your website and visit more frequently. With that goal in mind, we produce professionally written content with information that your visitors will find the most engaging.

High ROI Optimized Web Design by ServMark Digital

Easy to Use

If your website is not easy to use, then visitors will go elsewhere. We will not let this be the case. We plan and build intuitive, simple, easy to understand websites that downloads fast with pages that open quickly. We want your valuable content to be found without difficulty, so your business generates more traffic, higher ROI, and earns greater benefits from your marketing campaigns.

WordPress Website Design Process

ServMark Digital Agency formed an intricate web design process blending best practices, scientific principles with modern design to create beautiful, intuitive, fast, responsive websites that tell a story and generate visitors who convert into customers for your business.

Our customized web design and development process

Kick Off

We determine your target customers and marketing goals. We set the expectations, answer your questions, explain the stages of your customized website design process, and provide initial pricing.


During this phase we produce a comprehensive action plan for the development stage. We analyze the data from the kickoff meeting, create a proposal, develop website mock-ups, and get your approval.

Expert Web Development by ServMark Digital


We develop all elements including your logo design, color scheme, and interactive site elements. We ensure content optimization, on and off-site SEO, and reflect your branding. We then meet for final review and revisions.

New Website Web Design by ServMark Digital


We transfer your website from a local server to a live server. We offer several cost-effective on-going website maintenance and SEO service plans that we can contract with you for, so you can focus on growing your business.

Digital Marketing Services That
Compliment Web Design

Website Analysis

Our WordPress web design includes a detailed website analysis to determine your website’s conversion opportunities, weaknesses, and overall performance. We run SEO audits, perform competitor analysis, evaluate site speed and functionality, and analyze website traffic. These methods allow us to improve your website usability and increase website engagements that convert into customers.

Search Engine Optimization (SEO)

Get your business found in search results and local listings. We boost organic search rankings, ensure your website is SEO-optimized and indexed by search engines like Google, Bing, and Yahoo without issues. Our WordPress web design optimizes your web content, writes descriptive image alt attributes, uses link building to help customers find you online, and ensures your website navigation is search engine responsive.

Technical SEO

Increase your website’s responsiveness with technical SEO services. We analyze the performance of your competitors on search engines to determine how your business measures up and what needs to be done to boost your local search results. We perform domain audits, runs crawl error reports, conducts page speed optimization, checks for broken links, and make your website mobile-friendly for the best user experience.

Conversion Rate Optimization (CRO)

Our WordPress website design services optimize your website speed, eliminate unnecessary form fields, perform A/B testing, place clear calls-to-action (CTAs), and streamline your page navigations. ServMark Digital Agency helps you ensure all aspects of your website are optimized for conversion, so your business gains more customers.

Video Marketing

Video increases awareness and understanding of your brand and keeps visitors engaged longer with your website. Video content is considered the best way to connect with your customers, potential customers, and to make a high return on investment (ROI). We create video content that expresses your brand message, separates you from your competitors, and reaches new customers.

Logo Design

The goals of a great logo design are simplicity, consistency, and brand reflection. Your logo provides a point of recognition for prospects as well as customers. It’s a fact that 60% of consumers will avoid a brand with a logo they find odd, ugly, or unappealing. Get exceptional logo design from ServMark Digital Agency that is simple, consistent, conveys your brand identity, expertise, and credibility.

Blog Writing by ServMark Digital

Content Creation

Keep your website current with comprehensive, industry-related information that addresses your customers’ needs and questions. Our WordPress web design services create data-driven web content strategies. Partner with ServMark Digital Agency and let us help you optimize your website content for search engines like Google, Bing, and Yahoo to attract more visitors that convert into customers.

Web Hosting by ServMark Digital

Web Hosting

Successful websites constantly evolve — both the backend technology as well as the frontend content and functionality. Our hosting platform is on the premium Google cloud infrastructure for top reliability, security, optimal site speed, loading performance, and high levels of redundancy. Our website hosting plans include WordPress hosting, cloud storage plans, and access to extensive domain management tools.

Website Maintenance

Gain peace of mind knowing that you never have to stress over your website’s hosting or security again with ServMark Digital Agency secure hosting and website maintenance services. Our maintenance and support team are second to none for keeping your website up to date with a maintenance plan in place to reflect your dynamic business goals.

Website Design FAQ's

Web design is the creation of websites and pages to reflect a company’s brand and information and ensure a user-friendly experience. Appearance and design are incorporated as vital elements whether you are designing a website, mobile app, or maintaining content on a web page.

The timeframe will vary based on the number of pages, the type of design required, and if special effects or unique development aspects are needed. What is essential to account for is the preparation period during which wireframes are built, the back and forth between our design and development team and the customer as well as the final revisions and edits.

The process includes an analysis of functionality, understanding of your current users and potential visitors, a competitor analysis, establishing goals, updating SEO strategy, and optimizing your website with responsive design. Resulting in a superior user experience and discovery of your website the way you intended.

Responsive design is a method that scales to display on different devices regardless of their size or screen. This means your content on the site is always clear and optimized for user experience no matter the device your user is viewing your website on. It is a way to make websites look great on both desktops and mobile devices without requiring a separate mobile site.

It is website design that accounts for search engine optimization (SEO) strategies. We create websites with SEO in mind, so the website acquires increased traffic and ranks well on search engine results pages. Google crawls and indexes all websites and those optimized for search will enjoy a better ranking and higher domain authority.

Benefits of Partnering with ServMark Digital Agency for Your Web Design Services

We strive to understand our client’s business goals and base all decisions with those goals in mind. We listen first…then offer lots of great ideas for improvement.

We do business with honesty, and integrity. We do not lie to get your business or sell you services you do not need. We always treat you with kindness and respect.

We start with realistic deadlines, then constantly communicate with our clients on progress so projects launch by the mutually agreed date and stay on schedule throughout their entirety.

You can always see how our digital marketing efforts are increasing your revenue. Our detailed reporting includes 24/7 access to an online client portal, Google Analytics reports, regularly updated keyword rankings, and a monthly breakdown of the tasks we performed.

As a client-centered WordPress website design company, at ServMark Digital Agency, we develop custom website design tailored to your business and unique customer needs. Our years of experience in building superior websites for our clients taught us how to position them above their competition.

With our WordPress customized website design, we help you build your business, out-do your marketing goals, set your company up for success, and get ahead of your competition, without breaking your budget or taking up any of your valuable time. Level up your business. Get started with ServMark Digital Agency website design services today. You will absolutely be glad you did.

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