Drew Rigler - Home Services Marketing Expert & Founder of ServMark Digital Marketing Agency
About Me
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drew@servmarkdma.com
CEO/Founder
drewrigler.com
28+ Years
My Journey - from Infinity, and Beyond
For over 28 years, Drew Rigler has dedicated his career to mastering the art and science of digital marketing. As the founder and CEO of ServMark Digital Marketing Agency, and it's parent agency Planet 8 Digital, Drew has channeled decades of experience into a singular focus: helping home services businesses dominate their markets online.
Drew understands that contractors, plumbers, electricians, HVAC technicians, roofers, landscapers, painters, remodelers, and cleaning professionals face unique marketing challenges. Unlike retail or e-commerce, home services require immediate trust, local visibility, and consistent lead flow to survive and thrive. ServMark was built specifically to solve these challenges.
From Web Designer to Home Services Marketing Authority
Drew's journey in digital marketing began in 2000 when he founded his first web design agency, 1015 Media. As search engines evolved and became the primary way customers found local services, Drew quickly recognized that beautiful websites meant nothing if they couldn't be found online. This realization sparked a passion for search engine optimization (SEO) and digital marketing that would define his career.
Over the next two decades, Drew immersed himself in every aspect of digital marketing—from SEO and pay-per-click advertising to social media marketing, email campaigns, video marketing, and conversion rate optimization. He worked with some of the most successful digital marketing agencies in the industry, including 1SEO, Webimax, and Impact Internet Marketing, where he honed his expertise and developed proven strategies for generating leads and growing businesses online.
In 2015, Drew co-founded Infinity Digital Marketing Agency, which quickly became recognized for award-winning web design and local SEO services. The agency earned a reputation for delivering measurable results and building long-term partnerships with clients. In 2022, the agency evolved into Planet 8 Digital, expanding its reach to serve businesses across multiple industries nationwide.
Why Drew Founded ServMark: A Specialized Approach for Home Services
While Planet 8 Digital continues to thrive serving diverse industries, Drew recognized a critical gap in the market. Home services businesses—the contractors, tradespeople, and service professionals who keep America’s homes and businesses running—were underserved by generic marketing agencies that didn’t understand their unique needs.
In 2022, Drew launched ServMark Digital Marketing Agency with a laser-focused mission: to become the national authority in home services digital marketing. ServMark isn’t a generalist agency trying to serve everyone. It’s a specialized partner built exclusively for:
- Plumbers who need emergency call volume and reputation management
- Electricians seeking commercial and residential project leads
- HVAC technicians competing in seasonal, high-stakes markets
- Roofers navigating insurance claims and storm-driven demand
- Landscapers balancing recurring maintenance with design-build projects
- Painters (interior and exterior) building consistent project pipelines
- Remodelers and contractors showcasing portfolios and generating high-value leads
- Cleaning professionals (residential and commercial) building recurring revenue streams
Drew built ServMark on a simple principle: when you specialize, you dominate. By focusing exclusively on home services, ServMark's team has developed industry-specific strategies, understands seasonal trends, knows the buyer's journey for service calls versus project work, and speaks the language of contractors and tradespeople.
Drew's Philosophy: Partnership Over Profit
"Digital marketing agencies should see themselves as partners with their clients. At ServMark, our success is only measured by our clients' online success."
This philosophy drives everything Drew does at ServMark. He doesn't believe in cookie-cutter packages or one-size-fits-all solutions. Instead, Drew and his team take time to understand each client's business model, competitive landscape, service area, and growth goals before building customized digital marketing strategies designed to deliver real ROI.
Whether it's a solo electrician looking to scale from one truck to three, a regional HVAC company competing against national franchises, or a remodeling firm seeking higher-value kitchen and bath projects, Drew ensures ServMark's strategies align with actual business objectives—not vanity metrics.
The results speak for themselves. ServMark's clients consistently see:
- Increased call volume from qualified, ready-to-book customers
- Higher search rankings for competitive local service keywords
- Improved conversion rates through optimized websites and landing pages
- Stronger online reputations that build trust before the first interaction
- Measurable ROI with transparent reporting and regular strategy sessions
Beyond the Desk: Drew's Life Outside Digital Marketing
While Drew is passionate about helping home services businesses succeed, he also believes that work-life balance is essential for long-term success—both for himself and his clients. Drew is a proud father who values spending quality time with his family, whether that's traveling to new destinations, hiking scenic trails, or enjoying time on the water.
When he's not strategizing with contractors or analyzing campaign data, you'll likely find Drew playing guitar or drums, teeing off on the golf course, or simply unplugging to recharge. Drew believes that business owners who take care of themselves are better equipped to take care of their customers and their teams.
Drew's Vision for ServMark and Home Services Marketing
Looking ahead, Drew's vision for ServMark is clear: to become the undisputed national leader in home services digital marketing. He's building a team of specialists who live and breathe contractor marketing, developing proprietary strategies tailored to the unique challenges of the trades, and creating systems that scale from single-truck operations to multi-million-dollar service companies.
Drew stays on the cutting edge of digital marketing trends—from voice search optimization and AI-driven advertising to Google's evolving algorithms and emerging social platforms. But he never loses sight of what matters most: helping hardworking tradespeople and service professionals get the recognition and revenue they deserve.
At ServMark, Drew has created more than just a marketing agency. He's built a partner that understands the grind, respects the craft, and delivers the leads that turn good businesses into great ones.
Work with Drew and the ServMark Team
If you're a home services business owner ready to stop competing on price and start dominating your market, Drew Rigler and the ServMark team are here to help.
With 28+ years of digital marketing expertise, a proven track record across every major industry, and a specialized focus on what works for contractors and service professionals, Drew brings unmatched credibility and results-driven strategies to every partnership.
Whether you're struggling with low website traffic, inconsistent leads, poor online reviews, or simply being outranked by competitors, ServMark has the tools, experience, and commitment to turn your digital marketing into a reliable growth engine.
Ready to grow your home services business?