Digital Marketing for Home Services Businesses

Digital Marketing for Home Services Businesses

Digital Marketing for Painting Companies

Get More Leads and Grow Your Painting Business

The first place consumers look for quality painters and painting companies is on the web. Statistically, over 85% of all shopping experiences start online. Customers search for local painters, read reviews, and hire the painting company whom they believe can offer reliable solutions to their painting needs.

Putting your painting business in the right online spaces, you get the opportunity to showcase your brand to a larger audience of prospects. With the right high-converting marketing strategies and campaigns, ServMark Digital Agency provides digital marketing services for painting companies to get more customers and service calls resulting in consistent growth of their businesses.

Our Digital marketing for painting companies turns your website from an online portfolio of your projects into a lead generation machine. If your company isn’t found on the first page of Google for keywords like “painter near me” or “house painting” among hundreds of others, you’re missing out on leads and sales that your competitors are winning.

ServMark Digital Agency digital marketing services for painting contractors helps your business:

Redefining Your Digital Marketing Strategy for Home Services
SEO for Home Service Businesses

Search engine optimization (SEO) is an integral part of digital marketing that any painter looking to grow cannot afford to underestimate.

According to Google Keyword Planner, monthly searches for the phrase “painter near me” in the US range between 10k and 100k. Additionally, there are thousands of other inquiries for house painters near me, painting contractors near me, painting companies near me, and many more.

Over 50% of website traffic originates from organic search. On top of the above, 75% of searchers do not click beyond the first page of organic search results. Therefore, as a competent painting company owner, it is worth investing in SEO.

SEO is the umbrella term for all optimization efforts geared towards pushing a website up the ranking ladder. Central to that strategy’s success is keywords that are highly relevant to your industry.

ServMark Digital Agency SEO specialists will find long-tail keywords that your audience is searching for and build content around those keywords to attract relevant leads to your website.

We also integrate your keywords in strategic places on your website, including web copy, meta descriptions, URLs, and headings, making it easy for Google bots to understand your website and rank it accordingly.

At the heart of all digital marketing for painters is a website. Just having a website is not enough. You need more than an online brochure to drive leads and sales to your business. Your website is responsible for over 91% of your business’ first impressions. As such, a beautifully designed, informative, and engaging website is critical for your painting business to grow.

ServMark Digital Agency team of web designers and developers will build an interactive website tailored to your preferences and business needs as fantastic as the fresh exterior or interior paint you put on. We collaborate with your team to build navigational elements and source eye-catching images that inspire your visitors to contact you for their painting needs.

We ensure your site loads quickly and is mobile-friendly. We connect your website to social media sites and create forms where visitors enter their information to keep the conversation flowing until they become paying customers.

Website Design for Home Service Businesses
PPC For Home Services Businesses

Pay Per Click advertising is a highly controllable advertising channel where you pay for clicks on your ads. PPC ads are an excellent way to target people actively looking for your painting services and drive more qualified leads to your website. A report reveals that PPC drives 50% more purchases than organic channels.

In PPC for painters, we start with thorough keyword research to build a list of high-intent keywords for your campaigns. Next, we bid for your ads’ placements, by setting the maximum amount you are willing to pay for each click on your ad. We then proceed to pick placements where your ads can appear on Google Display Network or YouTube and launch your campaigns.

ServMark Digital Agency PPC professionals are experienced in creating digital campaigns that leverage compelling ad copies to drive more leads to your painting business. We also craft engaging landing pages aligned with your ads optimized to converts those clicks into sales and new clients.

Social media gives you an additional venue to expand your online presence, allowing you to present your painting business to a broad audience of prospective customers.

Here, you use exciting offers to target your ideal customers on social platforms where they are most accessible and more likely to engage with advertisements. Actively engaging with your social media audience demonstrates that you care, consequently boosting your business’s credibility and trust.

It is best to start with the most popular platforms, including Facebook, Instagram, YouTube, Twitter, Pinterest, and LinkedIn, cultivating conversations, and building strong brand-consumer relationships on your social media pages.

At ServMark Digital Agency, we understand that prospective customers look for painting contractors they can trust to freshen up their homes or establishments. Our comprehensive social media marketing services for painters can ensure that these prospects pick you over your competitors.

Social Media for Home Service Businesses
Review and Reputation Management for Home Service Businesses

Booking an appointment with a painter is a big decision for consumers, and they will need assurance that they are hiring the best painting services. That is why they read Yelp, Angie’s List, Google Business Profiles, and BBB reviews to distinguish the good painters from the bad.

Cognizant that 94% of consumers trust online reviews as much as personal recommendations, it is important that your online ratings instill confidence in your potential customers. 

ServMark Digital Agency reputation management services will showcase the best about your painting company and distinguish you as the most reliable company in your field.

Email marketing is a powerful technique for keeping your painting business on top of your leads’ minds. Additionally, the strategy is incredibly profitable when done right, boasting an impressive ROI of 4200%.

The secret to email marketing success is sending the right message to the right people and at the right time.

We set up a simple pop-up or in-line form to encourage your website visitors to subscribe to your newsletters. We then follow up with emails containing valuable and exciting content relevant to your leads’ stage in the buyer’s journey.

Among the best pieces of information to send to your email contacts include DIY painting tips, customer testimonials, your company offers, and industry trends.

At ServMark Digital Agency, we leverage proven email marketing best practices to effectively nurture your leads into paying customers.

Email Marketing for Home Service Businesses

Benefits of Partnering Your Painting Business with ServMark Digital Agency

We strive to understand our client’s business goals and base all decisions with those goals in mind. We listen first…then offer lots of great ideas for improvement.

We do business with honesty, and integrity. We do not lie to get your business or sell you services you do not need. We always treat you with kindness and respect.

We start with realistic deadlines, then constantly communicate with our clients on progress so projects launch by the mutually agreed date and stay on schedule throughout their entirety.

You can always see how our digital marketing efforts are increasing your revenue. Our detailed reporting includes 24/7 access to an online client portal, Google Analytics reports, regularly updated keyword rankings, and a monthly breakdown of the tasks we performed.

Digital Marketing is the skill of being found on search engines like Google, Yahoo, and Bing. ServMark Digital Agency serves hundreds of digital marketing clients providing marketing solutions to Google’s ever-changing algorithm. We generate new leads, prospects, and customers for your business as a direct result of our online digital marketing efforts.

With our Digital Marketing services, we help you build your business, out-do your marketing goals, set your company up for success, and get ahead of your competition, without breaking your budget or taking up any of your valuable time. Level up your business. Get started with ServMark Digital Agency digital marketing service today. You will absolutely be glad you did.

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