Experts Helping Experts Grow Their Home Services Businesses
When home services and home remodeling contractors across the United States need to grow their businesses, they turn to ServMark Digital Marketing Agency. We're not just another digital marketing company—we're specialists who live and breathe the home services industry, combining deep family roots in the trades with cutting-edge digital marketing expertise that's transformed how contractors connect with customers online.
Founded by Drew Rigler, a digital marketing pioneer with 28+ years of experience, and led alongside COO Alexander Kleiman, a successful entrepreneur with over 30 years of business ownership experience, ServMark has become the go-to authority for plumbers, HVAC contractors, electricians, roofers, landscapers, painters, home remodelers, and cleaning companies who are serious about dominating their local markets.
Our Story: Where Trades Meet Technology
ServMark didn't emerge from a corporate boardroom or a generic marketing agency looking to "add" home services to their client roster. Our story begins in the trades themselves, passed down through generations of builders, contractors, and skilled tradespeople.
"Our agency is focused on Home Services because it's in my blood and in our history," explains Drew Rigler, Founder and CEO. "My grandfather was a builder and contractor. He had his own business for 40+ years. My uncle was a plumber and had his business for over 40+ years as well. Another uncle was in Window and Door manufacturing. My Dad was an electrician and taught me lessons about how to fix things around the house, but also to know your limits and to call the experts when you have a need."
While Drew's path led him toward art, computers, and ultimately marketing rather than following directly into the trades, that foundation shaped everything about how ServMark approaches contractor marketing today. We understand the unique challenges home services businesses face because we've lived them through family experience. We know the seasonal fluctuations, the emergency call mentality, the importance of reputation in local communities, and the difficulty of marketing your business while you're actually running it.
From Success to Specialization
ServMark emerged in 2020 as a specialized division of Planet 8 Digital, which Drew founded in 2015. The decision to create a dedicated home services marketing agency wasn't arbitrary—it was the natural evolution of where our greatest success had been concentrated.
"The company and I personally have worked with more Home Services businesses than any other business category over my career," Drew notes. "Now we're the experts the experts call when they need help marketing online."
That specialization has proven transformative. While other agencies dabble in contractor marketing alongside restaurants, retail stores, and professional services, we've invested everything into understanding one industry deeply. We know which marketing channels work best for emergency plumbing calls versus planned HVAC replacements. We understand how roofing season differs from landscaping season. We've tested and optimized campaigns across every home services trade, learning what drives calls, captures leads, and converts browsers into customers.
National Recognition, Local Results
Our specialized focus and innovative approach to digital marketing has transformed the industry and delivered remarkable results for our clients. ServMark Digital Marketing Agency has been featured in leading national publications including The Business Journal, Entrepreneur, and Search Engine Journal. Drew has personally served as an expert speaker for several business groups including SCORE, the American Marketing Association, Chambers of Commerce, and others, sharing insights on how home services contractors can leverage digital marketing to build thriving businesses.
But while we appreciate the recognition, what matters most are the results we deliver for contractors across America. We've worked with hundreds of home services and home remodeling businesses, generating tens of millions of dollars in qualified leads that have transformed struggling companies into market leaders and helped established contractors scale to new heights.
National Recognition, Local Results
Drew Rigler
With 28+ years pioneering digital marketing strategies and a family legacy in the home services trades, Drew brings a unique combination of technical marketing expertise and authentic understanding of contractor challenges. His career has spanned the entire evolution of digital marketing—from the early days of websites and search engines through the social media revolution to today’s AI-powered, multi-channel marketing landscape.
Drew’s expertise isn’t theoretical. He’s been in the trenches with contractors, testing campaigns, optimizing conversion paths, and proving ROI on every marketing dollar. His approach combines data-driven strategy with the practical wisdom passed down from grandfather to father to son: know your craft, deliver quality, build reputation, and never stop learning.
Alexander Kleiman
Alex brings over 30 years of successful entrepreneurship and business ownership experience to ServMark’s leadership. His background building and scaling businesses provides the operational excellence and strategic growth perspective that helps contractors not just market better, but build stronger, more profitable companies. Alex understands the full spectrum of business challenges because he’s lived them as an owner himself.
Together, Drew and Alex have built ServMark on a foundation of genuine partnership with clients—viewing success not as completed projects but as long-term business growth and market dominance for the contractors we serve.
Our Team: Specialists Who Understand Your Business
ServMark operates from our headquarters in Morrisville, Pennsylvania, where our management and strategy team develops the customized approaches that drive results for contractors nationwide. Our specialist teams work remotely across the country and around the world, bringing diverse perspectives and 24/7 coverage to client campaigns.
What sets our team apart isn't just their digital marketing expertise—it's their specific experience working with home services and home remodeling companies. Our SEO specialists understand local service area optimization. Our PPC experts know how to capture high-intent homeowners at the moment of need. Our website designers create conversion-focused experiences for mobile users calling during emergencies. Our content creators speak the language of trades and homeowners alike.
Each team member is a specialist in their discipline and in home services marketing specifically. That dual expertise means faster campaign launches, better performance, and strategies that work with the unique rhythms and challenges of contractor businesses.
Built For Home Service Pros Who Are Done Chasing Leads
Marketing Built For The Pros Who Build, Fix & Improve Homes.
0+
0M
In Home Service & Remodel Revenue Generated
0+
Home Services Businesses Helped
0+
Qualified Leads Delivered
Trusted by 100's of Businesses
