Digital Marketing for Home Services Businesses

Digital Marketing for Home Services Businesses

Pay Per Click Marketing

Grow Your Home Services Business Through Expert PPC Marketing

Pay-Per-Click (PPC) campaigns are one of the quickest ways to get results for your Home Services & Remodeling Contractor business. Many businesses see their revenue double or triple within months of starting a pay-per-click campaign.

Generate More Qualified Leads with
Home Services PPC & SEM

Home Services PPC, Contractor Pay Per Click

What is Pay-Per-Click & SEM?

Pay-per-click (PPC) marketing allows businesses to place ads strategically on a variety of online marketing platforms such as the Google Display Network. PPC is a paid search model used to make service offerings highly visible, build brand awareness, and gain immediate traction from specific audiences. It differs from Organic Search Engine Optimization, or SEO.

With PPC, you only pay each time a user clicks on your PPC ads. Pay-per-click marketing goes beyond just the Google search engine results pages. Social media sites, like YouTube, Facebook, Pinterest, and LinkedIn also apply the pay per click model so you can reach more online users and convert them into customers.

How Does PPC & SEM Marketing for Home Services Work?

Pay-Per-Click (PPC) advertising is a keyword-based marketing strategy. PPC campaign management services like Adwords, Bing Ads, Facebook Ads, Instagram Ads assign a value to different words, search terms and phrases based on their search volume, difficulty, and competition level. The more advertisers competing for the same keyword or phrase, the higher the price.

Marketing platforms, like Google’s homepage, have limited pay per click advertising slots. As such, your business must battle it out to claim your PPC ad spots. Advertisers cannot simply pay more to increase their Google PPC ads’ noticeability.

Home Services SEM, Contractor SEM - ServMark
ServMark Home Services PPC, Contractor Pay Per Click

Google PPC is about QUALITY

The world’s largest advertising network Google Display Network (GDN) reaches 90% of all internet users. Google pay-per-click ads have one of the highest ROI, 200%! Google pay-per-click (PPC) ads are subject to ad auction. 

This pertains to an automated process used by Google to determine the relevance and validity of advertisements that appear on their search engine results pages (SERPs). We ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).

To obtain a good Quality Score, your pay-per-click ads will be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs) and drive prospects to an SEO-optimized landing page on your website. The idea of a pay-per-click campaign is to “buy visits” to your website with the aim is generating new customers for your business.


Pay-Per-Click (PPC) advertisements are one of the quickest ways to get results for your business. Many businesses see their revenue double or triple within a few months of starting a pay-per-click campaign.


Pay Per Click (PPC) advertising is one of the best online marketing strategies. PPC ads generate twice the number of visitors to your website compared to organic SEO. What distinguishes PPC from other types of advertising, is that it allows for highly targeted marketing campaigns designed according to a specific criterion. This speeds up the customers’ buying journey and increases your conversion rates. If you have a small timeframe to promote your services or to make an impact on your market, pay per click advertising may be the best option for your business. PPC advertising allows businesses to take control of their ad spend and get their service offerings in front of the right audience in the right place and at the right time.


Search Engine Optimization (SEO) is a successful way to increase organic traffic to your website, build brand awareness, establish online credibility for your business, attract new customers, encourage existing customers’ continued trust, and optimize advertising costs. Although it is an extremely effective digital marketing strategy, SEO takes time. On average, it takes at least 4 to 6 months before you start seeing results with an SEO campaign. For this reason, companies who rely heavily on organic search fail to achieve their marketing goals. Pay-Per-Click advertising is a more effective online marketing method that presents complete brand control, provides flexibility, and offers instant results that grow your business.

We drive a Ton of high-value conversions through these Advertising channels

Google Ads
Microsoft Bing Ads
Facebook Ads
Instagram Ads
LinkedIn Ads

Types of Paid HOME SERVICES PPC ads

We select the right type of paid advertising for your business to make sure you get an excellent return on ad spend (ROAS).

Search Ads

Search advertising is the most common type of paid search marketing. Search ads appear to prospects who are already looking for your industry or service offerings online. Pay-per-click search ads are extremely impactful for short sales cycles or one-time promotions.

Display Ads

Display advertising reaches more than 90% of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising capitalizes on photos and texts to capture the users’ attention and convince them to act.

Social Media Ads

Social media paid advertising is the fastest-growing segment of pay-per-click advertising services. Social ads appear on social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. They are designed to reach highly targeted prospects based on their networks and interests.

Retargeting Ads

Retargeting is one of the best ways to reach high-converting customers. Retargeting ads remind people who have already visited your website to come back and compel them to convert into customers. Unlike search advertising, retargeting is less expensive because there is lower competition and highly targeted customer segments.

In-Stream Ads

In-stream ads, also called YouTube ads are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners. YouTube ads present your company in a unique and memorable way. Recently, Facebook launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.

Gmail Sponsored Promotions

Gmail sponsored promotions (GSP) are an effective way to generate direct response leads. Gmail sponsored promotions allow you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has click-to-call ability that enables prospects to make direct phone calls to your business and convert into customers instantly.

Which Platform are users most likely
to click on a Paid Ad

Pay-Per-Click Stats

Pay-per-click (PPC) is one of the most effective online marketing methods available due of its superior audience targeting. The PPC market is no longer Google-exclusive with Facebook and Amazon also claiming spots on the list of the best PPC platforms. We use vital PPC stats to create well-thought marketing strategies and choose the right platforms to advertise your services.


65% of consumers click on PPC advertisements


PPC ads can increase brand awareness by 80%


60% of mobile users click on a PPC ad at least once a week


70% of PPC ads clicks come from mobile devices

ServMark Digital HOME SERVICES & Remodeling ContraCtor PPC Services

Capitalizing on pay-per-click (PPC) advertising is one of the best decisions you can make to keep your business ahead of the competition. Do not lose customers to your competitors. Make the right advertising decisions for your business. Partner with ServMark Digital Agency to achieve paid PPC search success, get more customers to contact you, increase revenue and substantially grow your business.

Keyword Research & Analysis

We use tools to understand your customers’ search behavior to accurately predict which keywords they are likely to type into the search box. We identify your target keywords and categorize them based on industry relevance, search volume, and competition. Your keyword list is continuously refined to capture your target audiences’ interest and search intent so they can find your company easier.

Landing Page Conversion Optimization

We create strong headlines, utilize high-performing keywords, craft engaging content, and place clear calls-to-action (CTAs) on your website’s landing pages. Our combined search engine optimization (SEO) strategies with pay-per-click (PPC) best practices compel online users to contact your business for their service needs.

Paid Search Advertising

We optimize your ad targeting strategies, determine high-value keywords, develop PPC bidding strategies, and track your return on investment (ROI). These tactics improve your Quality Score, click through rates (CTRs), and impression share, thus positioning your business at the top of search results increasing brand awareness, site visitors and new customers.

Social Media Advertising

Investment in pay-per-click (PPC) advertising will improve your brand recognition, reduce marketing costs and help you stay top of mind with your prospects. We determine your target audience, analyze their social media behavior, and utilize images, videos, and text ads to improve your prospect reach and engagements resulting in more new customers for your business.

Retargeting Campaigns

Target specific visitor segments and get cost-effective results from retargeting prospects back to your website. Customers are up to 70% more likely to buy your services when you use retargeting ads. We identify your top-performing campaigns, create retargeting ads for high-value customers and website visitors who already indicated interest in your services generating a greater return on ad spend (ROAS).

A/B Advertisement Testing

We create different variations of your pay-per-click (PPC) ads such as the layout, images, headlines, and calls to action (CTAs), to determine which version generates the best possible outcomes. The test results allow us to evaluate the effectiveness of your paid ads and guide us in optimizing your next paid search campaign therefore, improving your overall PPC strategy.

Display Ads

We produce digital rich media display ads with text, high resolution images, flash, video, and audio that appear on social media platforms like Facebook, Twitter, and Instagram to catch the attention of viewers and encourage them to buy your service offerings. We put display ads in front of the right audience and make them more relevant by targeting placement, interest, context, or topics in real-time, resulting in more customers for your business.

Google & Bing Ad Management

Engage with your ideal audience across search engines like Google and Bing to acquire more traffic and visitors to your website. We perform detailed PPC audits to ensure your service offerings reach your target segments. We optimize your pay-per-click (PPC) ads for each platform, improve your SEM targeting, and leverage website link extensions for higher engagement rates which leads to more customers.

Next Door PPC Advertising

Nextdoor Advertising

93% of Americans use the Web to find local businesses. Leverage the power of Nextdoor, an advertising channel that connects your business with customers in your local area. We claim and manage your Nextdoor business page, draft ads tailored to your local customers, and create a landing page on your website dedicated to traffic coming from Nextdoor. We track, analyze, and measure your metrics to boost future campaigns, increasing your visibility and sales.

YouTube Ads

We create unforgettable YouTube ads that tell your unique story and connect with potential customers through a more targeted YouTube video marketing approach. We explore advanced YouTube targeting options, set up video retargeting campaigns, and in-stream ads that engage your prospects and establish your business as a recognized authority in your industry.

Conversion Rate Optimization

Capture your target audience at the right time, on the right platform and convert them into new customers. We write persuasive pay-per-click (PPC) ads, test your landing page designs, and develop user-friendly lead capture forms to increase your Quality Score, click through rates, conversion rates, and profit without raising your ad spend.

PPC Management

Our budget friendly, conversion-driven campaigns steer immediate, qualified traffic to your website’s landing pages. We manage everything from keyword research and analysis, channel strategy and pay-per-click (PPC) campaign launch, to monitoring and pay-per-click ads and A/B testing so you can focus on profitably growing your business.

Advantages of Paid PPC Ads In
Your Marketing Strategy

With more digital marketing platforms and eCommerce channels emerging every year, pay-per-click (PPC) has become one of the most used marketing frameworks by businesses for generating higher return on ad spend (ROAS) and return on investment (ROI). Still, without a robust paid search marketing strategy your business is missing visibility and opportunities on digital marketing platforms.

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40% of all clicks go to the top three paid ad spots on the search engine results page (SERP).

All Roads Go Through Google

Google search, Google Images, and Google Maps account for 92.96% of all global traffic.

Google & Facebook Dominate PPC

Google and Facebook currently account for over 61% of all PPC ad spend.


Pay-Per-Click visitors are 50% more likely to purchase something than organic visitors.

Pay-Per-Click Advertising FAQ's

Pay-Per-Click (PPC) advertising provides a business with the opportunity to place ads in front of businesses and individual consumers based on specific search queries. Thanks to the speed to market, performance data, and budget control that PPC advertising offers, it is a high-value method of presenting your services to the right audience at the right time.

With pay-per-click (PPC) marketing, an advertiser pays each time their ad is clicked on. Another words, PPC is a pay-to-play bidding platform that rewards companies who are willing to pay more and/or dedicate more time on their campaigns with better ad placement and performance.

The Google Economic Impact Report states that on average, a business generates $2 in revenue for every $1 spent in its Ads platform. Overall, that is a strong ROI. To achieve these results, your PPC campaigns require lots of maintenance. Because these ads are so high-value and offer such impressive ROI, most organizations outsource PPC management to companies like ServMark Digital Agency with experts who dedicate the time required to deliver these amazing results.

Google recommends a PPC budget of $50-$60 per day. You should also check daily and see how your ads performed. If you think it is good enough, leave it as it is. On the other hand, if you think it is too little or too much, then adjust. Test until you figure out what number works best.

What you pay is determined by a range of factors, including:

What your competitors are willing to pay
How well your ads are written
The relevancy of your ads
How well your landing page performs
How successful your ad is

Google and other PPC channels strive to ensure they create a highly relevant experience for search users. They also want to ensure that advertisers continue generating strong return on ad spend (ROAS), so they reward highly relevant ad experiences with lower costs per click. This mean the better you maintain your ads, your keywords, and your landing page experiences, the more cost-effective your PPC campaigns will be.

Your PPC ads can appear on multiple platforms. These include:

Google Search Network – Your ad can show next to organic search results when someone searches with terms related to one of your keywords.

Google Display Network – Your ad can be placed as a display ad on a huge network of sites across the internet.

Google Partner Network – Examples include AOL, Amazon, NYTimes,

Benefits of Partnering with ServMark for Your
Home Services Pay-Per-Click Advertising

We strive to understand our client’s business goals and base all decisions with those goals in mind. We listen first…then offer lots of great ideas for improvement.

We do business with honesty, and integrity. We do not lie to get your business or sell you services you do not need. We always treat you with kindness and respect.

We start with realistic deadlines, then constantly communicate with our clients on progress so projects launch by the mutually agreed date and stay on schedule throughout their entirety.

You can always see how our digital marketing efforts are increasing your revenue. Our detailed reporting includes 24/7 access to an online client portal, Google Analytics reports, regularly updated keyword rankings, and a monthly breakdown of the tasks we performed.

We generate new leads and clients for your business with our 20+ years of experience with Google Ads pay-per-click (PPC) advertising services. Dominate your niche and connect with the clients that you need now, at the same moment they need you.

With our PPC advertising service, we help you build your business, out-do your marketing goals, set your company up for success, and get ahead of your competition, without breaking your budget or taking up any of your valuable time. Level up your business. Get started with ServMark Digital Agency paid search advertising service today. You will absolutely be glad you did.

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