Digital Marketing for Home Services Businesses

Digital Marketing for Home Services Businesses

Reputation Management

Grow Your Business Through Reputation Management

Online reputation influences the business performance and processes of an entity. Your online reputation is determined by all the publicly available information that is posted or published about your business online. A Zignal Labs report revealed that a company’s online reputation is responsible for at least half its market value. 

Take Control of Your Online Reputation

Reputation Management by ServMark Digital

What Are Online Reputation Management Services?

Online reputation management (ORM) services are specific to what people are saying about your company, on review sites, discussion forums, chat groups, blogs, news articles, or social media. It consists of reputation protection, monitoring, crisis management, and reputation recovery. 

ORM focuses on influencing and improving the public’s perception of your business or brand. It involves monitoring any online “conversations” about your business, responding to questions or comments, and addressing any negative reviews or feedback.

We identify and clean up any damaging content about your company online as well as promote positive content that helps your business put its best foot forward. Through these efforts we strengthen the credibility of your brand and positively influence consumer purchase decisions, so you rank higher than your competition on search engine results pages (SERPs), gain more leads, opportunities, and customers.


Plain and simple, online reputation matters, a lot. Online reputation management apart from obviously maintaining your positive brand image, can additionally help you strengthen relationships with customers, reach new customers, and build your online presence. It is crucial that your business has an actively maintained, positive, online presence. We help hundreds of companies manage and protect their online reputation:

Reputation Management Services by ServMark Digital

Reliability, Expertise & Professionalism are the
most important reputation traits for a service-oriented business.


Our Proven Reputation Management Process

Online reputation management is not only for businesses facing crises. In fact, prevention is a crucial part of managing a reputation. Today, negative news and opinions can go viral in an instant, causing real-time damage to your business reputation. We immediately address your issues and protects you in the future.


Our Google Removal Audit will take inventory and assess your entire online presence, including your website, blog, social media profiles, and your third-party business profiles. We then identify whether your results are candidates for de-indexing from search engines. While rare, this allows us to remove any negative Google results that can be completely taken off Google.

Suppress Negative Results

We analyze your Google search results to see what consumers see when they search for your business name and related keywords. Are there any negative results? Our Damage Control Process minimizes the number of people who will find your “negatives” on Google. We do this by burying them deep below positive content that tells your real story and contextualizes your results.

Create & Promote Positive Content

We continually create and promote positive content that shines a positive light on your business to protect your good name from future damage. This includes placing testimonials and reviews prominently on your website, monthly blog posts, social media updates, and rich media. The constant creation of optimized content keeps your positive webpages above your “negatives” and creates a protective barrier that prevents new negatives from being seen.


We monitor your online presence by tracking mentions of your company, your services, and also follow keywords connected to your industry or competitors, while you receive regular reports and analytics showing how your online presence is improving. Our team is here for you every step of the way, communicating with you regularly, and optimizing your strategy each month.

Benefits of Well Managed
Online Reputation

Now more than ever your company’s online presence is essential to its success. Our effective online reputation management strategy will bolster your public image, build trust, improve search engine rankings, and drive business to your door.

Competitive Advantage

A well-managed online reputation can be treated as a competitive advantage. At some point, your potential customers will be deciding whether to buy you or your competitors. Most people will choose the brand with a stronger online reputation as research shows that 85% of potential customers use the Internet to research a company before they decide to make a purchase.

Top-of-Mind Awareness

If you want to establish top-of-mind awareness, which refers to a company being first in customers’ minds when thinking of a particular industry or category, you need to manage your online reputation. It will make you more visible in your market and among competitors. The more people talk about your business online, especially in a positive way, the more popular you will get with potential customers.

Builds Credibility

Most people prefer buying from companies they can trust. A strong online reputation is a confirmation of your credibility, and the best social proof you can think of. It certifies the quality and value of your service. Reputation makes your brand more trustworthy. It is a sign of your customers’ loyalty and attachment. That is why it is important to stay in control of it and manage your online image.

Reputation Management Vs. Review Management

Reputation Management – in a business context, refers to consistently monitoring, optimizing, and responding to all company-related information across all channels to build a positive brand perception online. As a part of managing all aspects of your online reputation, in addition to review management, we also check on what people are saying on forums, groups, social media, as well as other sites across the internet.

Review Management – is just one layer of a comprehensive reputation management strategy. It is a process of driving, and monitoring reviews on your website as well as incoming customer reviews from various third-party review sites like Google, Yelp, and others and responding to them when necessary.

Review Management Services

Reviews play a huge part in your business reputation. Positive customer reviews can increase conversion rates by an incredible 270%! Studies show 97% of consumers read online reviews before contacting or visiting a business, 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers will act only after reading a positive review. Conversely, studies also show that when companies have negative reviews, it deters 86% of consumers from doing business with them altogether. So, how important are customer reviews to shoppers? Extremely important. Our review management services automatically reach out to your customers, which increases the number of positive reviews you receive.

Review management must be a top priority for every customer-facing business because 98% of the consumers say that reviews influence their buying decision. Unfortunately, in most cases, your customers who DO have a pleasant experience, do not tend to leave reviews. Why?

Asking for reviews

You see, customers who DO have good experiences, who are the true reflection of your business’s reputation – do not leave reviews simply because…

They are not asked!!!

That is where ServMark Digital Agency comes in…

Since research shows 72% of consumers left a business review when asked and 86% of people would pay more for services from a company with high ratings and excellent reviews, we utilize automated ratings and collection tools that motivate your customers to leave positive reviews and helpful comments about your business.


How Important are 5 Star Reviews?


97% of people read a review before choosing a business and check business ratings.


88% of people trust online business ratings as much as the word of a friend.

Progress Bar

94% of people refuse to patronize a business that has a negative review score.

Trust & Influence

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Interesting Google Online Review Stats and Facts

Google is a game-changer in terms of reviews. The number of “Google Reviews” online is far greater than the number of reviews on sites like Yelp, TripAdvisor, and Facebook combined. This should come as no surprise since Google itself attracts 90% of all search traffic and will generate 25% more clicks to your business if you go from a 3-star to a 5-star rating.

How ServMark Digital Agency
Review Management Works

Automated Review Management

We automatically reach out to your customers. Our fully automated review management software collects customer feedback and directly posts the positive submissions onto your Google listing.

Monitor & Respond

We schedule a series of emails and text messages asking your new and existing customers to provide their valuable feedback while at the same time centrally monitoring and responding to reviews, which increases the number of positive reviews you receive.

Your reviews go up. Your ratings go up. Your reputation goes up. Your customers increase. Your sales go up!

Why Choose ServMark Digital Agency for Online Reputation Management

Our professional solutions drive business growth. ServMark Digital Agency is one of the leading online reputation and review management companies. 

We have years of expertise and experience in digital reputation management. 

Our business reputation management firm will help your company with online review monitoring, reputation control, review management or other aspects of brand reputation management.

Ultimate Digital Marketing Success Checklist

What you can expect from our online
reputation management service

Let’s discuss how to get more reviews and boost your online reputation management SEO efforts today!

Reputation and Review Management Services by ServMark Digital

Customized Reputation Marketing Services

A common mistake review management service providers commit is launching an all-encompassing reputation management service without understanding the clients’ needs and market standing. At ServMark Digital Agency, we believe there is no one-size-fits-all approach to brand reputation management. Our online reputation marketing team performs in-depth market research and campaign analysis to create customized online reputation services for your business’ demands and standards.

Comprehensive Reporting

We treat all our clients as partners in business reputation management. As your online reputation management service provider, we keep you informed about your campaign progress. Our review management service team gives you access to our reputation management tools, dashboard, and campaign reports so you can track your online reviews anytime.

Robust Reputation Management Tools

ServMark Digital Agency uses online reputation management tools that streamline online our reputation management service offerings. As one of the most trusted review management companies, we ensure our reputation management tools have undergone a strict testing process. Moreover, we do not just use these online reputation management tools to launch our client campaigns. We also leverage our online review management software to manage our digital reputation.

Smart Reputation Management Strategy

To repair a poor online reputation and maintain a positive brand image, you need data-driven online reputation management services geared towards achieving your full market potential. Our online reputation management company performs extensive reputation analysis to determine the current state of your online image and outline the best customized online reputation management strategies that meet your business reputation goals.


Online reputation management, or ORM, is the process of managing the online information about a person, company, or brand. The primary goal of ORM is to establish an accurate, sustainable, and controllable search landscape that represents the full arc of an organization.

Online reputation management involves publishing and optimizing digital content to control the first page of Google. A typical ORM strategy may include review management, social media marketing, search engine optimization, and customer service tactics.

Duration 1-8 weeks – If the problem you are having is with negative content, and that content can be removed at the source, it can take as little as one week, or as long as a few months to remove a web page. Factors affecting duration include whether we have a relationship with the site, can contact the publisher, and if the publisher agrees to removal.

Duration 1-2 weeks – Reviews that violate the Terms of Service (TOS) of the review platform can often be removed in a few days or weeks depending on the responsiveness of the platform. Reviews that do not violate the TOS can usually only be removed by the individual that posted the review. Sometimes that individual can be convinced to update or remove a negative review.

Duration: Early results: 8 weeks. Completion: 6-12 months – reputation repair (excluding removals) that involves pushing negative content down and positive content up takes about two months to begin working in most cases. The average reputation repair campaign takes 6 to 10 months for satisfactory results.

Benefits of Partnering with ServMark Digital Agency for Reputation management Services

We strive to understand our client’s business goals and base all decisions with those goals in mind. We listen first…then offer lots of great ideas for improvement.

We do business with honesty, and integrity. We do not lie to get your business or sell you services you do not need. We always treat you with kindness and respect.

We start with realistic deadlines, then constantly communicate with our clients on progress so projects launch by the mutually agreed date and stay on schedule throughout their entirety.

You can always see how our digital marketing efforts are increasing your revenue. Our detailed reporting includes 24/7 access to an online client portal, Google Analytics reports, regularly updated keyword rankings, and a monthly breakdown of the tasks we performed.

Reputation management is critical to digital success. The internet is the first-place people turn to when searching for information about a person, company, product, or service. ServMark Digital Agency is one of the best reputation management companies, offering customized reputation management services tailored to your unique business goals.

Connect with our reputation management company and let us show you how to get more positive reviews, improve your SEO reputation management strategy, and streamline your overall brand reputation management. We continuously develop and improve our reputation management services to help businesses build brand awareness and credibility, while providing our clients with the best online reputation management that fits their marketing needs and meets industry guideline.

With our reputation management services, we help you build your business, out-do your marketing goals, set yourself up for success, and get ahead of your competition, without breaking your budget or taking up any of your valuable time. Level up your business. Get started with ServMark Digital Agency reputation management service today. You will absolutely be glad you did.

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