Digital Marketing for Home Services Businesses

Digital Marketing for Home Services Businesses

Social Media Marketing

Grow Your Home Services Business & Get Noticed Through Social Media Marketing

Promote your company story, brand, services, and news on the right social platforms. Connect with more customers and prospects and keep them engaged with your brand.

Enabling Success For Your Home Services & Remodeling Contractor Business Via Social Media

Employ the Power of Social Media for Home Services Businesses

Social media humanizes brands and helps them highlight their unique “personalities”. With 71% of people using social media outlets more than ever before, social media has become an everyday staple in consumers’ lives. Consumers of Home Services rely heavily on social channels to converse, engage, and transact. The right social media strategy attracts and converts followers into loyal customers.


Consistent, relevant content posting to help your business maintain its visibility, increase brand awareness, and stay top of mind in the minds of consumers is one of the best ways to increase customers. ServMark Digital Agency keeps your social profiles full of fresh, updated content so you do not have to.

We write unique, industry-specific content to keep followers engaged with your brand. Converting more social followers into customers through service-focused content created for your business. While keeping you always connected to a comprehensive analytics dashboard for valuable insight into your business’ social media performance.

DoN't Struggle Managing your Home Services Social Media!

Social media is a critical aspect of recognition by your target audiences, and it does not have to be a painful, time-consuming aspect of your marketing strategy for you to manage. Studies show 43% of all businesses spend more than 6 hours per week managing their social media accounts. That means more than 6 hours a week away from your customers and business operations.

No need to spend hours every week creating, scheduling, and posting content on your social channels. ServMark Digital Agency keeps your Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn pages current and engaging so potential customers link up to your social channels while you spend time growing your business. So, when people visit your social channels, your updated, engaging pages will convert more followers into customers.

Position Your Home Services & Remodeling Business at the Top of Your Industry

Social Media is a powerful way to reach your prospects. Are your social media efforts falling short of expectations? Partner with ServMark Digital Agency, the social media campaigns our team implements and oversees increase your visibility online and maximize your online presence.


New Services

of consumers will follow a brand on social media to learn about new service offerings.


More Prospects

of all internet users are active on social media. This is a great opportunity to attract 7 out of 10 prospects.


Social News Feeds

of American adults rely on social media for their news. Facebook holds 43% market share, YouTube is second place with a 21% share.


Twitter Usage

of Twitter users use the platform daily and 84% use it weekly.


Shopping Channels

of Instagram users shop for products on the platform weekly.


Get Discovered

More than 90% of online shoppers discover a brand through YouTube marketing videos.


Video Marketing

of TikTok users say that video content is the best way to connect with customers.


Ideal Audience

of Facebook users are between the ages of 25-54; the ideal target audience for the service industry.

Benefits of Social Media for Home Services

Statistics show the global population of social media users to be over 4.65 billion. That is more than half of the world now using social media (58.4%). Social media continues to grow by double digits with users spending an average of 2 hours and 27 minutes every day interacting across at least eight social media platforms and messaging apps.

Social media marketing is an online marketing method that utilizes different platforms, such as Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn to establish brand recognition, capture consumers’ attention and connect brands with a broader, more diverse audience. Social media channels are a major source of news and information, but just as important for companies, social media presence is a vital factor in search rankings and online digital marketing success.

Knowing how to market on social media is crucial in reaching your target demographics and creating brand awareness for your business. We generate an innovative social media marketing strategy which positively influences your search traffic, search engine optimization (SEO), digital marketing efforts, and brand loyalty creating more leads and revenue for your business. Dominate your competition with ServMark Digital Agency business-to-consumer (B2C) social media campaigns.

Ultimate Digital Marketing Success Checklist

Benefits of Social Media

Social Media Facts

Better Online Exposure

Social media has progressed and adapted to become a powerful online marketing resource. Social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Tik Tok, and Instagram substantially increase exposure for and interest in your business. With an effective social media content marketing strategy, we generate more engagements that allow you to interact with a broader online community and grow your business.

Higher Search Rankings

Search engines like Google, Bing, and Yahoo integrate updates, Tweets, profiles, and comments into their results pages, recognizing the importance of social interaction. The more people share your content across social media channels, the more traffic they send to your website, therefore, raising your search rankings and providing excellent opportunities to increase your customer base and sales.

Emerging New Platforms

In addition to Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn there are other social media marketing platforms we use to promote your business. These include WhatsApp, Messenger, WeChat, Tumblr, Snapchat, and others. Prior to launching social campaigns, we perform in-depth business reviews, audience analysis, and competitor benchmarking to determine the most appropriate and profitable social media marketing platforms for your business.

Target Specific Audiences

No matter how valuable or engaging your website or social media content is, it will not generate conversions if it does not reach the right audience. We identify and categorize your ideal customers by age, location, and online activities, among other metrics. Our marketing experts determine and analyze your market to understand your target audiences’ online behavior. We then create relevant content and social media ads that address their needs converting them into new customers.

Improved Customer Reach

Approximately 54% of online users utilize social media platforms for product or service research. Furthermore, 49% of consumers depend on recommendations from social media influencers when looking for a product or service. Our robust social media marketing strategy will boost your brand awareness and position your company in front of the right audiences that convert into customers.

Complete Brand Control

ServMark Digital Agency social media marketing packages are customizable to your company needs. This means you have complete control over your branding, budget, social media content, and marketing strategy. Social media marketing enables us to create and maintain your company image, appeal to your target audience, and ensures your social media marketing game is on point.

Enhanced Customer Trust

Our social media marketing campaigns share valuable content and engage in online conversations about your business to keep you connected with your target market. With social media marketing you build a leadership brand, gain consumer trust, and create relationships with your followers. We also utilize video to highlight your customer testimonials, case studies, and other content that proves your company legitimacy.

Increased Profitability

Social media marketing is an excellent and effective way to reach your ideal customers without spending a substantial amount of money to do so. Various social media platforms allow you to showcase your services and business at a low cost but reach virtually an unlimited number of target prospects that will engage with your ads and convert into new customers.

Social Media Advertising for Home Services

Social media advertising is the process of placing ads on social media platforms like Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn to boost your branding and prompt a response from your audience. Unlike organic social marketing, social media advertising focuses on reaching highly targeted audience segments to increase your return on ad spend (ROAS) and return on investment (ROI)

Social media advertising positions your company in front of the right customers at the right time and on the right platforms. This method is vital to reach new, specific demographics fast and power up your digital marketing efforts bringing consistent sales to your business.

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Primary Purposes of Social Media Ads

The essential goal of social media advertising is to generate new clients and increase your revenue. ServMark Digital Agency will help you discover the best platforms like Facebook, Twitter, Instagram, TikTok, YouTube, LinkedIn, WhatsApp, Messenger, WeChat, Tumblr, Snapchat to invest your advertising spend, grow your customer base, and your revenues.

Digital Marketing Channels That Benefit
From Social Media Marketing Services

Search Engine Optimization (SEO)

Bring in more visitors to your website and increase your brand visibility with ServMark Digital Agency integrated SEO and social media marketing services. We perform extensive keyword research to produce SEO-optimized content that addresses users’ search intent and improves your organic traffic. We also create blog posts, videos, infographics, and other website content to persuade more social media users to click through and visit your website.

Pay-Per-Click (PPC) Advertising

Gain more impressions and engagement from your PPC ads with ServMark Digital Agency social media PPC advertising services. We identify your target market, determine high-performing keywords, implement sponsored updates, use images, videos and captions to increase your return on ad spend (ROAS) and return on investment (ROI) across all social media marketing channels.

Website Design & Development

We apply consistent branding and emphasize reviews on your website to establish your business as trustworthy and reliable. We use social media listening tools along with online information sources like Facebook profiles and Twitter tweets to gather new ideas and analyze areas of improvement for your brand. We embed relevant social media elements such as social share icons and social feeds on your website, so visitors know what actions to take next within their browsing experience.

Email Marketing

Grow your online reach, tap into new marketing opportunities, and generate more lead conversions with ServMark Digital Agency email marketing solutions. We integrate your email marketing with your SMM tactics, analyze your market, determine your prospects’ pain points, and craft email content, SMM strategy and a marketing plan that address their needs. We also show off your social media profiles in your emails to increase your engagement creating an exceptional customer experience.

Reputation Management

Reputation monitoring and review management are crucial to ensure your business is represented accurately online. Because the internet is the first-place people turn to when searching for information about a company or service – and a substantial portion of their online research involves browsing online reviews. ServMark Digital Agency understands reputation is everything. We implement some of the most effective brand reputation management strategies to help your business stand out amidst a hyper-competitive digital marketplace.

Link Building

We expand your link-building strategies by maximizing LinkedIn social media marketing as well as other advertising platforms. We optimize your Pinterest marketing strategies, create pins that link back to your website, connect your brand with bloggers, and share your content across Twitter social media marketing and other online platforms. To acquire quality backlinks and to support your lead generation efforts, we also submit your content to communities on your social networks.

Social Media Marketing Platforms

Traditional marketing methods are becoming obsolete. Many companies struggle transitioning to a digital world to generate more business. For some of these companies, their competitors are taking over the digital marketing realm. ServMark Digital Agency will help your business tap into social markets and find new conversion opportunities as we leverage various social media platforms like Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn, to increase your company’s competitive advantage over your competition.

Facebook Marketing

Facebook social media marketing is the most popular and one of the lower-cost forms of online social media marketing. ServMark Digital Agency will help determine your social media marketing budget, manage your Facebook profile, enhance Facebook ads, clean up posts and perform regular Facebook optimization to expand your influence, establish brand authority, and drive traffic to your website.

Twitter Marketing

Investment in Twitter social media marketing will help your business go viral. We develop a clear action plan that matches your objectives, use data-tracking tools to measure your analytics, identify your target audience and create organic and paid Twitter marketing strategies that are specific to that audience, are cost effective, and generate online traffic to your business.

Instagram Marketing

Connect your business with more customers and build a community around your brand through Instagram. We enhance your business profile, launch sponsored ads, post share-worthy images, videos, and content, leverage Instagram reels and IG stories to tell your brand story. Partner with ServMark Digital Agency and let us sharpen your Instagram social media marketing strategy.

LinkedIn Marketing

LinkedIn marketing establishes your professional reputation across social channels. The right LinkedIn social media marketing strategy differentiates your business from your competition. To ensure your LinkedIn social media marketing success, ServMark Digital Agency implements LinkedIn marketing best practices to manage your LinkedIn company page, create valuable marketing posts, and connect with industry leaders.

YouTube Marketing

More than 90% of online shoppers find a brand through YouTube marketing videos. YouTube social media marketing gets your business discovered, captures people's attention, and compels them to act and interact with your business. ServMark Digital Agency helps you target your ideal audience and develops YouTube marketing content that resonates with that audience to increase customers and revenue.

Tik Tok Marketing

Convert more shoppers into customers and ride on the lates digital marketing trends with Tik Tok social media marketing solutions. We create Tik Tok video ads that drive results, keep your story authentic and entertaining, ensure your ads are categorized properly, utilize powerful calls-to-action (CTAs), and track your Tik Tok analytics to determine your performance and optimize your Tik Tok marketing campaign.

Why Choose ServMark Digital Agency for
Your Home Services & Remodeling Contractor
Social Media Marketing?

Our commitment to successful social media management and marketing strategies help businesses grow faster. We understand, adapt, improve, and scale your digital marketing strategy across multiple social media platforms and create unique experiences for your business to differentiate itself in a cluttered social media marketplace. Through full transparency and effective communication, you can see how our social media marketing efforts provide real, focused, measurable results that increase your revenue and generate a greater return on ad spend (ROAS) and return on investment (ROI) for your Home Services & Remodeling Contractor business.

Digital Marketing Experience

We have over 20 years of experience helping businesses of all sizes; startup, multi-location, or enterprise, implement and manage digital marketing strategies dependent on industry demands, social media marketing needs, and company strategic goals. Our experience and understanding combined with our online organic and paid strategies deliver a solid social media presence and an excellent online reputation for your business. We are always available by chat, email, phone, video, or in person to respond to our clients.

Social Media Marketing Strategy

Take advantage of the many benefits that come with expanding your reach on social platforms like Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn with a customized social media marketing strategy. We use analytics, data-tracking tools, and our experience to identify your target audience, specific keywords, and topics relevant to your brand to deliver valuable social media digital marketing plans that fit your needs and budget, drive customer engagement, and generate a high return on ad spend (ROAS) and return on investment (ROI) resulting in more customers for your business.

Onboarding Process

We make sure that your metrics align with your goals from the start to set up your business for success from day one. This begins with an in-depth social media marketing strategy so you know exactly what tactics we will implement to accomplish your goals.

Social Media Campaign Reports

Our in-depth reporting measures include social media campaign reports which give a full overview of your social media performance, the tasks we performed and the hours we spent. We help you maximize budget effectiveness as well as monitor return on ad spend (ROAS) and return on investment (ROI).


Social media marketing (SMM) refers to the use of social media and social networks like Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while at the same time allowing them to promote their brand.

Let’s face it; the world has gone social. In fact, 30% of all the time (and still counting) users spend online is allocated to social media. If you want to get your business in front of people, social media is the way to do it and ServMark Digital Agency will help you!

The short answer: it depends. While Facebook and YouTube are great starting points, we like to get to know each client on an individual basis. Deciding which platforms to invest time and money relies on factors like where your audience is, services your business provides, and the business goals you wish to achieve. In addition to Facebook and YouTube, we also market your business on Twitter, Instagram, TikTok, and LinkedIn and others.

A post is organic content you share on social media for your followers to see, like, and share. An ad is a paid post to target an audience outside of your followers based on their demographics and interests. Because most social media algorithms limit the number of followers who see your business’ content organically, we highly recommend promoting important or relevant posts through paid ads to guarantee more people will see them.

Depends on the platform.

Can Delete Comments or Reviews: Instagram, Pinterest, YouTube, LinkedIn
Cannot Delete Comments or Reviews: Facebook, Twitter

Benefits of Partnering with ServMark Digital Agency for Your Home Services
Social Media Marketing Services

We strive to understand our client’s business goals and base all decisions with those goals in mind. We listen first…then offer lots of great ideas for improvement.

We do business with honesty, and integrity. We do not lie to get your business or sell you services you do not need. We always treat you with kindness and respect.

We start with realistic deadlines, then constantly communicate with our clients on progress so projects launch by the mutually agreed date and stay on schedule throughout their entirety.

You can always see how our digital marketing efforts are increasing your revenue. Our detailed reporting includes 24/7 access to an online client portal, Google Analytics reports, regularly updated keyword rankings, and a monthly breakdown of the tasks we performed.

Our social media experts manage your social media marketing while you run your business. We elevate your social media strategy, so your business stands out online, growing your audience and finding new customers. We help you understand the impact of your social media marketing, monitor the metrics you care about, track link clicks, uncover trends, and have complete oversight of your brand across multiple networks.

With our social media marketing services, we help you build your business, out-do your marketing goals, set your company up for success, and get ahead of your competition, without breaking your budget or taking up any of your valuable time. Level up your business. Get started with ServMark Digital Agency digital marketing service today. You will absolutely be glad you did.

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